Blood Blogs’

Remarkably, in the mist of constantly evolving technology, Rebecca Blood’s  12- year old blog entry, “Weblogs: A History and Perspective” still holds true. With blog’s becoming increasing relevant, Blood foresaw the advantages of the web-based media source. In televised and printed media invisible authorities talk at an audience, where blogs invite its audience to join the conversation.  The novelty of the blog is not the information it produces but its interactive nature. Public media, such as blogs, is the next way that technology can bring the world together.

The passive audience, that Blood refers to, looks for media that establishes pre-concieved ideas instead of ones that challenge their own. This opposes the ideal blog audience, an active “public” that play a key role in shaping a blog through their reaction. Instead of long newspaper articles, blogs sway more towards short and sweet leaving room for audience commentary. Even the content of the blog seems inviting, Badger explains how a lot of blogs consist of personal information and despite their mass distribution feel intimate. Even blogs that do not directly talk about its author can seem like public diary entries. Also, the amateur-ish nature of blogs, just scream for outside volunteer fact-checking. Blood states in “Weblog Ethics,” “Weblogs, produced by nonprofessionals, have no such code, and individual webloggers seem almost proud of their amateur status.” No longer just a news source the blog creates an entire community where editors and readers are scattered around the world.