TO: Social Bundle
FROM: Emma Sacchetti, Blogger for Discerning Damsel
DATE: October 8th, 2012
SUBJECT: Public Relations Plan
Hello, I created the activist blog, “Discerning Damsel,” which seeks to raise awareness on women’s rights issues and light-heartedly fight to kept the term “feminism” in everyone’s vocabulary. In order to take my blog out of obscurity I plan on doing more than simply befriending like-minded organizations on various social networking sites. While I agree this tactic is a solid way to reach feminists, my plan will hopefully reach individuals in need of an eye-opening lesson about women’s issues.
As Internet literacy increases, social media becomes an increasingly relevant and efficient mode of advertising. I plan on developing multiple accounts on various sites, such as Facebook, Youtube, Twitter and Flickr. These websites have become so ubiquitous in our lives, that having these accounts becomes the modern day equivalent to taping posters in all the popular restaurants downtown.
I admire the feminist blogger who created “Feminist Ryan Gosling” as she reached an audience with humor while simultaneously introducing core concepts of feminism. The Facebook and Twitter account under the name “Discerning Damsel” will provide links to weekly posts as well as funny and relevant status updates, sometimes that link to other feminist and other thought provoking blogs. I want to reach a wide audience by not marketing my blog as site strictly devoted to feminism. Befriending Facebook pages for blogs like, “Thought Catalogue” will help reach my target audience.
Thank you for considering my plans to promote “Discerning Damsel.” If you have any questions feel free to contact me via email.
Emma Sacchetti
emmasacc 
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