I examined both the environmental blogs of the New York TIme’s and Discovery News. This is what I came up with.
1. Genre Elements: Both blogs are organized into multiple topics which are highlighted by hyperlinks accompanied by cute icons. Both Blogs use authors from all over the world who submit articles electronically. The NY Times relayed mainly on green headings and pictures for aesthetics where Discovery goes further into the graphics, with sparse text and colorful pictures.The articles are short and written more casually then typical journal writing, The comment function and the hyperlinking through the articles characterize the blog.
2. Multi-modalities: The text is consistently accompanied by a picture. The sides of the blog are lined the links to other blogs, top stories, videos and photos. Advertisements are casually placed between links to stories. The NYTimes offers a link to a video archive which, although it does not directly relate to the entry is related to the blog in general. Quotes or phrases are hyperlinked throughout articles to lead to other parts of the blogging website. The articles that accompanied videos, were more of a short description then a stand alone piece. Each article in both blogs seems to have about 9 or 10 comments, some written by followers. Although the links and pictures which framed the article did add to the overall feeling of the blog only really served to distract me.
3. Visual: Meredith Badger describes in her article “Visual Blogs,” how the internet is designed for gazing. Both blogging websites are too cluttered for concentrating on one thing but visually engaging enough to gaze at. Hyperlinks to related bogs on different websites or similar posts on the same blog outline the web page, though the main article remains the focal point. The web-design shows the blog is for browsing and skimming, as well as in depth reading. The consistent use of a visual to accompany each title in the blog is what makes the site look nice. Because both blogs cover a serious topic mostly aiming at an adult audience the aesthetics are simple yet very pleasing.
4. The New York Times blog employs the same caliber of writing used for their newspaper. Just like journalistic writers, blogger use quotes and write in the third person formal, though the casual and humorous tone which characterizes bloggers sets them a part from journalists. Also, the length of the pieces 0n both blogs is truly what separates them from what one would see in a newspaper. On the Discovery blog, the pieces are short and sweet all accompanied by a picture, which is usually as lengthy as the piece itself. On the NY Times blog the pieces, though much wordier and less reliant on a picture, are still very short.
My upcoming Blog project focuses on feminism and how it applies to the younger generation of women. I fear that my generation complacently believes we have achieved all that we can in terms of rights, though I am not willing to settle. My intended audience is women who feel the same way I do and hopefully those with opposing beliefs willing to give my blog a shot. Some Sub topics include, current media, certain women heros, rights, other articles and college life observations.
The authors demonstrated their credibility by citing the source directly by using quotes. Both blogs hyperlinked key phrases within the story that led to other blogs sharing the same story, or to a blog that went into greater depth on that particular phrase. The visual also boasted the authors ethos because the picture always displayed a picture that showed the scene of whatever the story is about. From what i could glean by looking at the new york times website, their environmental blog’s audience consists of individuals who are not only active environmental activists but who eager to participate in environmental debates. The Blogs employed all times of media, including social media. Both blogs had links that allowed you to share the story on facebook, twitter, or google plus.
After examining the blogs it seems as though blogging websites are an internet hub, incapsulating all trends and modes of communication. What I learned to incorporate into my blog is the emphasis of multimodalities. The text takes a back seat to the other forms of the media that aid telling a story as well.